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Environmental, social and ethical pressures on the global Cheap Nike Free Run textiles and fashion sector emerged in Europe in the early 1980s. The main driver was consumer concern over the safety of the materials. However, in parallel with this trend, a minority group of ethical consumers demanded "chemical-free" and low environmental impact clothing and fashion goods. This resulted in the European and later the U.S. organic labeling system being extended to include criteria for clothing and textiles, such as organic cotton. As of 2007, the sector was the fastest growing part of the global cotton industry with growth of more than 50% a year. Regarding safety standards, the Oeko-Tex standard has become highly popular in the industry. Although unknown to consumers, it tests for chemicals such as flame retardants in clothes and categorizes goods according to their likely exposure to humans (e.g. baby clothes must adhere to the strictest standards for chemicals). Thus the issue of chemicals in clothing has become largely one of liability risk control for the industry with the consumers obviously expecting products to pose no risk to their health. Organic and eco fashion and textiles attracts a far smaller, but fast growing group of consumers, largely in Western Europe and Coastal U.S. Of far greater concern to the global fashion sector is the issue of worker Nike Free Runwelfare. The issue was highlighted by pressure groups such as: Global Exchange in the U.S. targeting Levis and Nike and others. In the late 1980s and early 1990s anecdotal evidence began emerging from labor activists in the U.S. and Europe concerning the supply chains and overseas factories of leading U.S. and European multinationals. A key target was the world's leading maker of denim jeans Levi Strauss, but more significantly Nike, the world's largest sports shoe marketing firm. Global Exchange launched its Nike Anti Sweatshop campaign, Nike Free focusing on the firms sourcing in China and Indonesia.